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@Sainsburys_Ed
running shops have a vested interest in selling you shoes, and in most cases there is pressure on the manager/workers to push you down certain routes and brands, and in even more cases the workers have only had a few hours training on software to make an analysis - somewhere independent with actual gait analysis that you pay for and they recommend some shoes that you can then go out on sell is a better way of doing things, and usually is about cost neutral/only a bit more expensive than buying at full RRP.
got my CR back by a minute this morning, entirely made up in the last 1km of rolling rather than steep cliff steps.
https://www.strava.com/activities/368692886