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@arrowplum
It is a subreddit that was created in response to "Upvoted because girl" where people put vids/pics that they liked just because of the girl in it.
Instead they created this "upvoted not because of the girl, but because it is very cool". But then they admit that initially they had clicked on it because of the girl. The full acronym stands for:
Upvoted Not Because Girl, But Because It Is Very Cool – However, I Do Concede That I Initially Clicked Because Girl.
reddit, you know?