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Easier, maybe.
Cheaper, when you consider the cost of the hub, plus spokes, plus wheelbuild labour, maybe not so much.
Bob Jackson say £105 for new dropouts plus an additional £30 for conversions ie road to track. Not sure what the extra charge is for.
I expect you could at least half that cost by shopping around.
You can buy track ends on ebay for about £10-15. A set of Paul Comp ends will only cost you £42 from BLB.
I suppose if you're getting new dropouts it might also give you an opportunity to add a disc mount.
A White industries eccentric rear SS hub might be an easier route than new dropouts.
It's something to consider.