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The_Seldom_Killer
In Spain they had concerted adverts about how much clearance to give cyclists, a law about the safe distance and strict liability.
It's similar to changing perceptions about drink driving, people used to think it was ok, maybe others were too intoxicated after a couple of pints, but, you know, they were better than that and it was fine for them to do it. These days drunk driving is no longer socially acceptable and if caught for it people generally accept that the person who has been caught should lose their license and accept the punishment.
What is it that puts people off cycling? It's the risk from other road users, especially people who drive inconsiderately.
Make it a legal requirement for people to give cyclists adequate clearance, educate them of this change in the law and the potential consequences for flouting the law, and then fucking well enforce the law. This is what happened with drink driving.