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This is a terrible, terrible justification and I feel equally depressed and baffled just reading it.
bothwell-
I'm not justifying it all, just pointing out this is part of wider social trends. I'm think I'm out of this discussion, too polarising, likely to cause shouting.
[Edit] The point I was trying to make that using pretty women to promote and sell things is prevalent throughout Western society and likely an inveitable result of living in a patriarchal, capitalist society, and for things to change requires a more fundamental shift in social attitudes and practises.
Jimmy_Fingers
I think my point was more that is endemic throughout society and sport, using models to promote things, and as I said there is an industry associated with it, so singling out cycling as a sport needing to sort its sexism out would actually put it at odds with wider social norms.