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Entries cant be transferred and they check photo id at registration if i remember correctly.
There is a pretty good reason for it really. Can you imagine the admin if anyone could change their entry to someone else. It would also create a kind of horrible "black market" for places.
Also, if you could just miss the event and get on the next year for free you'd probably see a load more people doing that. Particularly last year with the forecast. I had to miss the first event (in the gorgeous sunshine) due to an infected wisdom tooth removal (not nice) but meant I was guaranteed a place last year in the pouring rain!
give the entry to a mate