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Dunno, using @Scilly.Suffolk quote. But £2 for 2L orgasmic milk here..
http://www.abelandcole.co.uk/milk-semi-skimmed-2-litre?gclid=CMDx-e_hvMYCFYgIwwodghEGoQ4 pints for £1...
https://www.ocado.com/webshop/product/Ocado-British-Semi-Skimmed-Milk-4-Pints/78914011?kpid=78914011&gclid=CJP7tJbivMYCFSjMtAodM24H5wSo, choc milk is still cheaper than any whey I've seen
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Hang on where does milk cost 99p for 4 pints? Is this the sort of Tesco milk that makers farmers kill themselves?
Almost all supermarkets heavily discount milk sold in 4 pt (or 2 litre) containers.
I think it's one of the common items in a price comparison basket and so when one discounted it they all followed.
In Saino's it's 89p for a 1 litre and £1 for 2 litres.
"milk 99p for 4 pints
Nesquik £2.39 for 500g"
Where are you getting your poundshop-esque whey from?