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Problem with that is if the chain loses business, the ordinary staff will probably be first to have their jobs cut.
What result do people want from all this exactly? There's already been a legal one. I'm not sure what the Facebook / Twitter stuff is supposed to achieve, beyond the production of cereal-based cinema snacks. It doesn't really advance the cause of road safety.
Best thing to do is veto his cafe, tell all your friends to veto his cafe, tell them to tell all their friends, etc.
Oh, and keep sharing the dick pic. Forever more.