The only funny thing in that is the hotel. What's wrong with sours?
As for the Hop Shot thing, they've already done an extreme version of that in the Watt Dickie: http://canieatit.co.uk/martin-isark-has-tasted-brewdogs-watt-dickie-35-ice-distilled-beer/ I've not tried it myself, so can't comment, but it doesn't rate highly: http://www.ratebeer.com/beer/brewdog-watt-dickie/217213/
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@rodabod started
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The only funny thing in that is the hotel. What's wrong with sours?
As for the Hop Shot thing, they've already done an extreme version of that in the Watt Dickie:
http://canieatit.co.uk/martin-isark-has-tasted-brewdogs-watt-dickie-35-ice-distilled-beer/
I've not tried it myself, so can't comment, but it doesn't rate highly:
http://www.ratebeer.com/beer/brewdog-watt-dickie/217213/