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The only funny thing in that is the hotel. What's wrong with sours?
As for the Hop Shot thing, they've already done an extreme version of that in the Watt Dickie:
http://canieatit.co.uk/martin-isark-has-tasted-brewdogs-watt-dickie-35-ice-distilled-beer/
I've not tried it myself, so can't comment, but it doesn't rate highly:
http://www.ratebeer.com/beer/brewdog-watt-dickie/217213/
hippy-
There's nothing wrong with sours. It's just that not many people really like them. I don't like many that I've tried. I sometimes think they'd be better suited for hotter climates. The Hop Shot thing just sounds totally cack to me.
I'd like it if they stepped up and tried to make more beers that didn't taste American. A real ale even!
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rodabod
Oh, I had a look at Brewdog's prospectus the other day for potential investors. It's hilarious. Might see if I can find it online...
Yep, it's here:
https://6303ffd34a16b1ca5276-a9447b7dfa4ae38e337b359963d557c4.ssl.cf3.rackcdn.com/BrewDog_EFPIV_Prospectus_UK.pdf
Includes:
Not sure if that belongs in the meme thread.