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The only funny thing in that is the hotel. What's wrong with sours?
As for the Hop Shot thing, they've already done an extreme version of that in the Watt Dickie:
http://canieatit.co.uk/martin-isark-has-tasted-brewdogs-watt-dickie-35-ice-distilled-beer/
I've not tried it myself, so can't comment, but it doesn't rate highly:
http://www.ratebeer.com/beer/brewdog-watt-dickie/217213/
hippy
@rodabod
Oh, I had a look at Brewdog's prospectus the other day for potential investors. It's hilarious. Might see if I can find it online...
Yep, it's here:
https://6303ffd34a16b1ca5276-a9447b7dfa4ae38e337b359963d557c4.ssl.cf3.rackcdn.com/BrewDog_EFPIV_Prospectus_UK.pdf
Includes:
Not sure if that belongs in the meme thread.