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Hey, I understand the article. I was being flippant. It sucks that people are having to wait so long. But if you've tried to get something pressed in the 5 month period before record store day in the last few years, you wouldn't be too surprised. But then, like you said, I understand that a micro run of 300 LPSs isn't high on anyone's agenda, especially if you actually send test pressings back multiple times stuff can take an eternity.
Record Store Day fucking sucks, it's entirely to blame and I don't think many of it's customers are buying independent Vinyl on the reg.
I wonder what the mastering is like on something like the red or 1989 gatefold? Have you heard it?
A friend just got some dub plates done in Hackney in 24 hours, might be time to start releasing stuff in editions <100.
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i knew as soon as i typed 'if you'd read the article' i was being a massively assuming hypocrite but i did it anyway because internets
i've always had to press 12"s in runs of 100-300 because i can't find any decent places to give me a sub-100 run without lessening the mastering (i mean it's negligible, plus most of the music i like sounds like it was recorded in a bin, but it still matters), which is why i normally collab with other euro labels/distros to split the run. that way everyone gets some records to distribute, we don't lose time doing mad tradez months after release date, and no one ends up (hopefully) with a tonne of vinyl they can't shift. actually, i did end up using a batch of super old 7"s that i was definitely never going to sell to do some DIY a few months ago so maybe they do have a use...
the red gatefold mastering ain't anything special, but the record was probably so over-produced by the time it went to press i doubt it would ever sound much better
apart from the obvious cite your reference comment, if you'd read the article you'd know the issue is not the units of production but the relative lack of production plants and finishing materials that is the issue. your jpeg does nothing but support my point
edit: sounds a lot meaner than i meant it