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Also, why should one dealer and their customers get better treatment than another? If a small local bike shop can't get their customers the same treatment as Evans, even though their respective customers have chosen to invest in the same brand that is bullshit and terrible brand representation by the U.K. agents.
While you may say GSG is Dorel and not Cannondale, if you ring and speak to their warranty department they will abjectly tell you that they are 100% Cannondale and they are the direct voice of the company.
I have found all of Trek's U.K. service staff to be pretty consistent in their judgment of claims and that it makes little difference whom you speak to when is comes to raising a claim.
Slack
Their warranty is similarly worded - I expect it depends on the context of the claim. The relationship the dealer has with the company, the customer's relationship with the dealer and who ends up handling the claim at Trek UK.