The wave of new London bike shops

As for Velorution's busines model, it can take several years to turn a viable business into a profitable one. Smart money knows that.

Velorution has been around for at least a decade. The original owner - of some infamy on here - sold out to Cycle Rublic (who already had a concession in Selfridges IIRC). I don't know what the deal was, but IIRC he had made all his money in banking. We bought some of the store's shelves from him.