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  • Businesses fail (or just close) all the time. Most new businesses fail. If the closure of one example business means the basic concept doesn't work, restaurants are clearly a bad idea doomed to extinction.

    I'd imagine that Sigma or Mosquito have more in common with Bike Room that that lot, and I know at least Velorution isn't exactly a poster-boy for economic viability :)

    The examples I cited are more leisure bikes than hardcore roadie but still, overpriced and aiming at the well-heeled. As for Velorution's busines model, it can take several years to turn a viable business into a profitable one. Smart money knows that.

  • As for Velorution's busines model, it can take several years to turn a viable business into a profitable one. Smart money knows that.

    Velorution has been around for at least a decade. The original owner - of some infamy on here - sold out to Cycle Rublic (who already had a concession in Selfridges IIRC). I don't know what the deal was, but IIRC he had made all his money in banking. We bought some of the store's shelves from him.

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