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  • I can't really see a high-end brick and mortar bike shop being economically viable.

    Velorution (who have just opened a second outlet in Selfridges).
    Bikefix.
    Bon Velo.

    how many people are really going to be interested in purchasing a £5-10k road bike?

    The same people willing to spend £500 on a "cycling suit jacket". Or buy Paul Smith/Ted Baker cycling gear.

    London is increasingly dominated by people with silly money to splash around. Cycling is more fashionable than ever. In this city, it will work.

  • Velorution (who have just opened a second outlet in Selfridges).
    Bikefix.
    Bon Velo.

    I'd imagine that Sigma or Mosquito have more in common with Bike Room that that lot, and I know at least Velorution isn't exactly a poster-boy for economic viability :)

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