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I can't really see a high-end brick and mortar bike shop being economically viable.
Velorution (who have just opened a second outlet in Selfridges).
Bikefix.
Bon Velo.how many people are really going to be interested in purchasing a £5-10k road bike?
The same people willing to spend £500 on a "cycling suit jacket". Or buy Paul Smith/Ted Baker cycling gear.
London is increasingly dominated by people with silly money to splash around. Cycling is more fashionable than ever. In this city, it will work.
itsbruce
Howard
I can't really see a high-end brick and mortar bike shop being economically viable. Even in the moneyed west end, how many people are really going to be interested in purchasing a £5-10k road bike? It certainly doesn't have the same cachet that an expensive suit/handbag or similarly extravagant car does.