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I can't really see a high-end brick and mortar bike shop being economically viable. Even in the moneyed west end, how many people are really going to be interested in purchasing a £5-10k road bike? It certainly doesn't have the same cachet that an expensive suit/handbag or similarly extravagant car does.
nohwol-
I'd have said the same about a shop selling cycling clothes in the West End but Rapha seem to be doing quite well.
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I dunno, the volume of 'cycling is the new golf' type press stories in the past couple of years suggests there's a market. They just need to pitch it right.
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I can't really see a high-end brick and mortar bike shop being economically viable.
Velorution (who have just opened a second outlet in Selfridges).
Bikefix.
Bon Velo.how many people are really going to be interested in purchasing a £5-10k road bike?
The same people willing to spend £500 on a "cycling suit jacket". Or buy Paul Smith/Ted Baker cycling gear.
London is increasingly dominated by people with silly money to splash around. Cycling is more fashionable than ever. In this city, it will work.
dancing james
Vanneau
itsbruce
High end (I read dentist's) bike shop coming to Regent Street
http://www.bikebiz.com/news/read/the-bike-rooms-come-to-london/017657