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We want more people on our side, not fewer. How will we achieve that by calling half the population cunts?

This. They are, of course, silly cunts, but don't call them that or they won't change.

I might vote for Andy Burnham. I think Chukka Umunna will be seen as too slick and southern. I don't know the 2010 lot so well.

And also this.

There must be someone in the Labour party who is nice and normal and down-to-earth, able to talk to a camera, or at the very least a person, without seeming awkward and scripted. Someone believable. Umunna is slick and unrealistic, he will be distrusted.

I'm convinced Farage has gained support purely because he comes across as plausible. Let's find someone a bit like Farage, though obviously nothing like Farage at the same time.