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Misguided yes, negative, not so much. They were hugely negative about Labour but they had a positive message about jobs and the economy. I think one of Labour's mistakes was to spend too much time attacking the Tories and not enough time setting out a convincing pitch of their own. They clearly failed to convince the country that they could be trusted on the economy.
Fox-
I don't think we can call it misguided now.
The Tory's did have a positive message in that things are getting better that they could get across (if it is true or not is not that important, the message was easy to get across). I felt they let that msg slide to the background in favour of, 'look at Miliband, look at that stupid face, he killed his brother and now he wants to give your money to that bloke for the council estate who you find slightly intimidating. He caused the global economic crisis'.
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Paul Mason's blog on the Channel 4 news site is very perceptive in where Labour went wrong.
dst2
andyp
What a blood bath. The Tory campaign, that I and many thought was misguided and and negative, absolutely nailed it. Fear and negativity, personal attacks and deceitfulness win the day.