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Misguided yes, negative, not so much. They were hugely negative about Labour but they had a positive message about jobs and the economy. I think one of Labour's mistakes was to spend too much time attacking the Tories and not enough time setting out a convincing pitch of their own. They clearly failed to convince the country that they could be trusted on the economy.
Fox
@dst2
What a blood bath. The Tory campaign, that I and many thought was misguided and and negative, absolutely nailed it. Fear and negativity, personal attacks and deceitfulness win the day.