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£200, for a pair of built wheels from Superstar Components posted. They sell the rims separately too. IIRC it's £40 a piece for the shallower of the two rim types, a little more for the 31mm deep version. They're not stocking the asymmetric rear rim yet.
They're using their Icon hub and Lasers: 20 front and 24 back in my build. This seems a little 'light' to me but these are summer/race wheels only and I'm not heavy... so we'll see. They have 2 years warranty and a crash-rebuild scheme (you pay for the new rim, they rebuild with new spokes and post it all for free).
Once you added postage and import fees, how much did you fork out?