Clever marketing campaign? New user / new brand.
New user as I came here to find out what the brand was - nothing more than that. I don't think this would be first choice of site to implement gorilla marketing on. But it's a good ploy I give you that.
@Ellerby started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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Clever marketing campaign? New user / new brand.