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I went to Jens Voigt's effort at Grenchen (it's not far from where I live). There was nothing else on, but it was totally worth it (don't remember the actual price, but being Switzerland it may not have been much less...). You just saw Jens going round and round, numbers going up, other numbers going down, it was strangely completely compelling, even when it was clear he would definitely do it. Wiggins has more at stake I think, I'm sure it will be very exciting.
At least when Storey attempted it, it was just an hour out of a Revolution - so you got actually watch some racing for your money too.
£49 just to watch Wiggins attempt the hour is ridiculous. I'd be amazed if they can fill half the seats.