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He actually did, alongside the Halfords shops he teamed up with Performance Cycles out here in the sticks. They're a great shop and sort out many good riders round here. They specialise in TT kit and fit.
That deal seemed to come to an end. I think Chris Boardman sold his share last year.
miro_o
I always thought the Boardman bikes were pretty well regarded: certainly the top-of-the-range TT bike is well-rated.
All things considered, it's a shame he couldn't find a better partner than Halfords.