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That's how I see it.
It's essentially a new way to try and absolve motorists of their responsibility to drive safely.
'LifePaint.' What's the alternative? DeathPaint, AskingForItPaint, DeservedItPaint?
So now we need not just lights, reflectors, specialist high-viz and reflective clothing and helmets, we now need reflective paint? How about people just drive properly? The biggest danger to cyclists in't cycling, it's environment and attitudes of others and that's what we should be concentrating on.
johnnyhotdog
@MBroady
The more I think about this, the more I'm erring on the side of it being fuel for victim blaming.