Let me know if you need more reasons...
Is the colour nice?
External cable routing (unlike the Canyon or Rose) The 'correct' seatpost dia' (unlike the Rose) The 'correct' steerer dia' (unlike the Canyon) The 'correct' BB standard (unlike the Cannondale).
...a few grams heavier though...
@_Zed_ started
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Let me know if you need more reasons...