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  • Anything that looks 'dodgy as fuck' can be an issue if the sponsor decides it's damaging.

  • Sponsors already know cycling is 'dodgy as fuck'. It's clearly overruled by having a Sky logo on every paper in the world when their Belgian and African riders win the Tour.

    trollface.jpg

  • It is right now. James Murdoch would surely walk if Sky found themselves in an Astana-like situation?

    If it's truly possible to compete even in GTs clean (as we're told by the riders over and over) then it makes pretty good business sense to avoid controversy.

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