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@hoefla
Well, I could only bear to scan the article, but could see it was full of painful puns and alliterations. The "sexy" etc thing is just lazy use of language in my opinion. When I was a student there was a fashion for critics/tutors to describe things (eg. buildings) as "sexy" which I found hugely irritating and meaningless.
So no, I don't think it is bad to dislike the article. On the other hand, I think there are things we are all a bit defensive of or overly sensitive about. I think there is a growing mainstream acceptance of the animal industry (meat/dairy culture) as being a huge contributor to climate change, which I think is turning a lot more people onto veganism who were not otherwise swayed by the ethical argument. I think as a society we are much less tied to the idea of meat+2veg being a proper meal if affordable, than say 20 years ago. The faddy fashion diet thing is helping making it an easier option (supermarkets, cafes). Many factors are contributing.
In some ways it doesn't matter why people become vegan, but of course the danger is that if it is a fashion for them, then when Atkins comes back (or whatever) it will be dropped just as quickly. But I do think a lot of the meat/dairy-centric consumption we do as a population is just to do with convenience, and if it becomes just as convenient and easy not to eat it, then vegan food as a proportion of intake will remain high.
I am speaking as an outsider, so apologies for the intrusion...