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Did it just require someone with Shimano's clout?
I'm sure that's part of it. However, even today a freehub is a premium product, as can be seen from the screw-on multiple freewheels on BSOs, so probably just as large a part was the rapid increase in productivity and wealth which made previously high-end products mainstream.
That was already a problem with any multiple freewheel hub, and freehubs were invented quite early*, although not really popularised until Shimano brought out their 6-speed models in the early 1980s
*e.g. Bayliss-Wiley in 1938