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@dan
It's obvious that they're doing a bit of brand disruption to stop the whole thing from stagnating. My prediction - a couple of seasons of this jazzy crap and then they'll start re-plugging into their 'classics' collection to keep all the old people happy, whilst pushing this more stuff forward and keeping the Pro Team selection minimal and serious-feeling, (with performance nomenclature) as possible to feed their custom club kit scheme.