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  • See stickers all the time, but this morning was the first time I'd seen the entire rear of a lorry devoted to this message, accompanied by the phrase "alert today, alive tomorrow" which raised my heckles.

  • It's a fair point though; if you're aware that drivers are likely to swerve or brake randomly & you take the appropriate action you are more likely to stay alive/uninjured. Or maybe it's a reminder for the driver behind them to remain alert so other road users stay alive?

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