See stickers all the time, but this morning was the first time I'd seen the entire rear of a lorry devoted to this message, accompanied by the phrase "alert today, alive tomorrow" which raised my heckles.
It's a fair point though; if you're aware that drivers are likely to swerve or brake randomly & you take the appropriate action you are more likely to stay alive/uninjured. Or maybe it's a reminder for the driver behind them to remain alert so other road users stay alive?
See stickers all the time, but this morning was the first time I'd seen the entire rear of a lorry devoted to this message, accompanied by the phrase "alert today, alive tomorrow" which raised my heckles.