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@TotalShanner
Ok I think after further research (google) I'm ready to eat my words... Even though superstar won't actually confirm the rims are made by reynolds its seems that they most likely are indeed reynolds but they are made using the pre 2011 moulds for the rims and not the same as the current generation.
Superstar actually responded to a thread on bikeradar saying this:
"Hello the rims are badged up for lots of brands which i cannot disclose because of my OE agreement with the manufacturer. The make carbon rims for quite a majority of the big brands on the market, and have won many titles under those logos.
The resin is a high tech high TG resin, but the OE rims are not as high technology as the "slightly" better current model the manufacturer sells under their own brands. needless to say the replacment for this model line of rims will be sililar to "last years spec" of the manufacturers current line. They are definitely not made by any of the ebay special rim companies!
Its quite simple, the brand makes super high end rims for thier own brand, then the next year they improve it slightly and the original model becomes this seasons OE model. So yes we are not as high tech as a £xxxx branded wheelset, but the same as last years £xxxx wheelset...
Regards, Superstar"
http://www.bikeradar.com/forums/viewtopic.php?f=40042&t=13006732&start=60
What puts me of going for chinese far sport etc is I've read that if there is a warranty issue you have to pay the postage to send them both ways!
I like the UK based warranty for the superstars.