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Oliver Schick
This has been my thought since they were launched. There was a massive amount of TV coverage about them locally, as they are / were based in Bath, but I have always wondered about their effectiveness.
As a motorcyclist, horse rider and cyclists, I have had so many occasions when drivers have not seen me when I am right in front of them, and let's face it a six foot bloke sat on a six foot tall horse is not easily missed, so if a driver is so inattentive they do not spot another road user, what are the chances of spotting a small green bicycle shape dancing around on the road.
All of that said, I don't commute or live in a city, so I might be talking complete bollox.