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His point is that they are not noticing anything useful because it does not share the context of the bicycle on which the light is mounted. It may even be a distraction which makes a collision more likely.
Not saying he's right, but it's an interesting point worth investigating. Bet the inventors aren't doing that.
itsbruce
Yeah, true, though a devil's advocate might interpret what you say as the light fulfilling its intended purpose of making other road users notice it.