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Can't the [VAT registered] employers claim back VAT anyway, even though they can't pass the saving on the the employee? The employer effectively makes money out of the scheme.
Not sure about VAT but they definitely make money out of reduced employer NI contributions.
VAT info here: http://www.cyclescheme.co.uk/employers/employer-updates/cyclescheme-hmrc-vat-update-faqs
£500 salary sacrifice on a £30k salary saves the employer £69 in employer NI over a year.
Hardly the same as it's a scheme set up by the government to encourage people to cycle rather than something invented by a dodgy accountant to save a millionaire from paying their fair share of tax.
If they did this the government would lose 20% tax on every bike sold rather than approx 25% on Cycle to Work purchases only.