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As with most products, fewer processes -> shorter manufacturing time -> lower manufacturing costs. Some will argue against the use of three or four components (badge + rivets) and additional processing of the head tube when a single self adhesive unit will be just as appropriate and not have the visual intrusion of fastenings. There may also be an issue with the clearance required for conventional rivets between the head tube inner and the steerer?
I suspect any weakness introduced by holes for rivets is so marginal that by the time it becomes a problem there will be other significant issues to deal with. However, the Moots badge looks to be screwed on - different game - and the thread root could act as a notch but then we'd have to do maths with k1c values and other incomprehensible shit.
Having said that I've spent unreasonable time making a snap and head tube dolly for rivets turned from aluminium bar to refit a Raleigh badge. Mrs.E. describes it as Engineering OCD ...
#notworkingintheindustry
#notworking
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MrE
@ulix
Uhh, this looks very nice. Didn't know Pinarello and Colnag had this badges!
So away from the badges, it's only a trend of the newer bikes?