All it shows is that there are more people who buy shirts in London.
Which either means all fans of all teams are in London or there are some serious half and half wannabe shirt buyers.
Alternatively, there are more people buying shirts for kids in these centres.
Also, it's a well known fact (and you can check this with @cliveo who ACTUALLY went to and still goes to football matches) that you don't wear shirts if you really support the club. So.
You could argue having lower percentage of shirt sales in your home city indicates a lower level of plasticity.
All it shows is that there are more people who buy shirts in London.
Which either means all fans of all teams are in London or there are some serious half and half wannabe shirt buyers.
Alternatively, there are more people buying shirts for kids in these centres.
Also, it's a well known fact (and you can check this with @cliveo who ACTUALLY went to and still goes to football matches) that you don't wear shirts if you really support the club. So.
You could argue having lower percentage of shirt sales in your home city indicates a lower level of plasticity.