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I'd hope it's better quality for almost double the price. We had Endura before Velotec and the Velotec stuff is both cheaper and significantly better quality. New team uses IMPSport, the benefit of which is no minimum order quantity which is good for things like skinsuits.
Club kit should be affordable for all members, as ideally you want everyone to be wearing it. I think more people would rather pay significantly less for their jersey for a slight drop in quality.
We still hope to be able to produce club kit that people choose to wear because it both looks great, and is great to wear.
Velotec aren't bad, but Milltag's jersey is of a noticeably better quality. The question is really whether people find the prices above to be acceptable... if not, would you prefer a compromise on quality, and what price point would people be comfortable with?