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It took me a while to figure this out, once it's plugged in you have to turn it on with the front button for it to show up in finder or on the desktop.
My hero 3 black is really simple to use and I use it just like any other video camera, I sometimes use a micro SD to SD adapter and just stick the card straight into my MBP.
They don't show up in Finder- the GoPro is not findable.