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@gbj_tester
Over half a million hits on Google for "Specialized sucks" and they're doing OK. Over two million for "Trek sucks" and they're fine too, even with the epic tarnish of being so closely associated with the greatest doper who ever lived.
You can't do anything about the people who hate you, you just have to get the people who love you to outnumber them; Foffa fails at this because, unlike Specialized and Trek, he doesn't actually make any positive contribution to cycling. No innovation, no sports sponsorship, no social engagement, no quality product, just a chancer hopping on a bandwagon hoping to make a quick buck.
If he has been unlucky in getting on the wrong side of a particularly highly ranked forum, well, tough shit. Most business start-ups fail, and most of them do less to deserve failure than he has, so nobody is going to shed a tear if his business folds. We don't owe him a living, and nobody has any God-given right to succeed in business, nor any right to be protected from fair criticism or even unfair ridicule.