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Metro in being shit at news shocker
Story was actually about rats wearing backpacks. Lingerie line was pretty much pure clickbait
http://www.livescience.com/48980-rats-sexual-attraction-lingerie.html
Also
Right after the male rats mated with the jacketed females, the researchers sacrificed the animals and injected a dye into their brains
Not a meme... did snort.
http://metro.co.uk/2014/12/12/male-rats-prefer-female-rats-wearing-lingerie-to-naked-ones-4985489/
Saucy rats!