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Howard
I think you should basically disregard 'training traffic' when thinking about a bike-shop. Swains, for example, is only a hotspot for a small niche of roadies, and most of them will have well-maintained bikes and be happy to shop around for internet deals. I'd bet money that even Richmond takes more residential / commuting customers than park warriors.
TBH, I think you could do something good in East still. There are a good few bike shops, but none really doing something amazing. Pretorious is alright, and Mosquito, but apart from a few ratty LBS's there is nothing stand-out decent in Dalston. Lots of commuting traffic, lots of residential and it's right near home.
Plonk it as close as possible to Dalston Junction* for maximum through traffic + overground + visibility and make it look rad as fuck.
*slight bias, that's where my new flat is.