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Mast
First of all, respect to you for doing it.
Way better to start and get out there than just think about it and be a sceptic like me.
The clothing looks like normal streetwear, made from materials that are a bit different.
I am not sure about the fit and the cycling specific benefits to be honest.
If you want to get a share of the jeans and tshirt market, your product will have to be either more interesting and innovative.
Or you create an image that makes you more desirable than your competition. USP, as others already said.
The whole campaign, to me, is far away from feeling professional enough to raise 21k, but I hope you manage to prove me wrong.
Do you have a business plan that shows how you intend to make it work?
But on the other hand:
The backpack is very beautiful, and looks well made, it is a product that could go far.
It also doesn't necessarily need the bicycle speak, especially as it is not cycling specific.There are a lot of reasons (no sizes, for example) that make it your strongest product to get started. But you intend to get at it after all the other stuff that is more generic, less interesting/more difficult to get retail connections and/or make online sales work as a new brand.
Sorry about all the negativity. Do that backpack, make a 13inch laptop fit, and tell me where I can buy one!