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@dancing james
What is your USP? The photo on your website gives no indication of what you are trying to achieve, and the jeans look like they will get caught in the chain.
Given your competition includes vulpine, rapha,swrve et al you need to be doing something unique or special. Also a lot of UK fabrication is of pretty poor standard compared to the high end production from China, Turkey etc. When I worked at Rapha the range of jackets that were made in the UK were one of the most poorly made and pricey garments we sold!