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How about paying for something you find useful?
That's the point, I don't find much use in what Premium gives me on top of free, so I won't pay for it. If they dumped the free account I'd ditch it all together. It's the joy of a Freemium model.
I'm with Señor_Bear on Strava anyway. Their revenues are in the $100m+ range which, with those funding rounds, puts a $1bn+ valuation on them with just ~100 employees. I wouldn't be funding a proper meal for them, I'd be helping fund the marble floors in their second/third homes up by Lake Tahoe.
How about paying for something you find useful?
I don't find the Premium membership particularly useful myself, but as someone who has made a career out of developing software I think paying less than £1 a week to help fund a tool I find very useful is worthwhile.