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Giant Shimano have a new title sponsor so I'd expect their kit to change.
I've a theory that, with all the sprinters MTN-Qhubeka have signed, they are hoping that other riders will see the new kit in their peripheral vision, think "that's Kittel/Degenkolb/Mezgec*, I'd better give them space" and allow the likes of Bos, Goss, Farrar and Boassen-Hagen a clean sprint from a good position.
*delete as applicable
I like it but what are Giant Shimano wearing next year? If it's stripes again, it's going to be confusing, no?