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but apparently in the 2013 finisher bag you got free beer
At the finish of London-Edinburgh-London in 2009 you were given a free beer. (I'd cycled the last 60km from St Neots with 4 cans of 1664 in my rack-pack just in case).
PBP 2011 there were rumours of a free beer at the half way point (Brest) but it didn't appear (the 2007 riders got one there). Two free beers at the end though.
Not only does it look beautiful, but apparently in the 2013 finisher bag you got free beer and a tub of ice cream. SIGN ME UP.