When will PR companies realise "game changer" is no longer relevant. It's now up there with "synergy" as the ultimate in marketing wankerism.
Good ones – years ago surely.
Who used it first? Was it David Plouffe of Obama-winning-things fame circa 2008?
@miro_o started
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When will PR companies realise "game changer" is no longer relevant. It's now up there with "synergy" as the ultimate in marketing wankerism.