• Amusing, but not true:

    1 - A few years back, some politician described the need to 'sex up' some dossier, and was roundly lampooned for saying so.
    2 - I spent a few years working in the financial sector (in a detached capacity) and it was the sort of thing I head people saying a lot.
    3 - I would also like to add sport pundits to this list - especially those who concern themselves with football.

    In any case, describing something as sexy when it does not concern sex just sounds stupid to my ears - it's an affectation.